Business Marketing Advice
Marketing a Riding Clothing and Equipment Business
There is little room for error in marketing a riding clothing and equipment business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
The marketing model for a riding clothing and equipment business has historically adapted to changes in consumer buying patterns and the market itself.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Loss Leaders
The majority of riding clothing and equipment businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of riding clothing and equipment businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Industry Resources
Lone rangers don't survive long in a riding clothing and equipment business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Marketing Ethics
Are ethics important in marketing? You bet! Industry-leading riding clothing and equipment businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
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