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Marketing a Rock and Stone Dealership

Marketing a rock and stone dealership can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for rock and stone dealership owners and managers.

A single characteristic divides today's best rock and stone dealerships from the ones that are struggling to keep the doors open.

Purpose in marketing is the key to success in this space. The most successful rock and stone dealerships are intentional about devising and executing winning marketing strategies. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading a rock and stone dealership. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced rock and stone dealerships. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing rock and stone dealership, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

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