May 27, 2020  
 
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Marketing a Roofing Business

Promotional tactics for roofing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Wondering how to market your roofing business? It's hard to get your messages heard through the industry's noise.

Strategic marketing tactics can help small roofing businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a roofing business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Sponsorships

Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing roofing businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual roofing business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

More Articles on Marketing

Given your interest in marketing and in roofing businesses, you might find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Roofing Business


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