A single characteristic divides today's best roofing equipment and supplies businesses from companies at the bottom of the food chain.
Common sense and practical decision making are part of the marketing equation. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive roofing equipment and supplies businesses have used to achieve success.
Directories are a common tool for finding a roofing equipment and supplies business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing roofing equipment and supplies businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many roofing equipment and supplies businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy roofing equipment and supplies businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a roofing equipment and supplies business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
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