Business Marketing Advice

Marketing a Rubber Products Wholesale and Manufacturers Business

The value and earning capacity of a rubber products wholesale and manufacturers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.

A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a rubber products wholesale and manufacturers business's planning process.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a rubber products wholesale and manufacturers business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your rubber products wholesale and manufacturers business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Contests

Contests are a time-tested method for promoting a rubber products wholesale and manufacturers business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why rubber products wholesale and manufacturers businesses invest time and resources to create contests they can count on to achieve desired outcomes.

ROI

The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your rubber products wholesale and manufacturers business.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

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