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Marketing a Rubber and Plastic Hose and Tubing Business

There is little room for error in marketing a rubber and plastic hose and tubing business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive rubber and plastic hose and tubing businesses have used to achieve success.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain rubber and plastic hose and tubing businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Email Campaigns

How many people do you know who don't have an email account? Not many. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many rubber and plastic hose and tubing businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many rubber and plastic hose and tubing businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing rubber and plastic hose and tubing businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

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