June 3, 2020  
 
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Marketing a Sailing School

It's becoming more and more difficult for sailing schools to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Still looking for a way to effectively market your sailing school? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Great marketing translates into higher visibility and a larger customer base. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a sailing school at the top of the heap.

Promotional Calendars

Uncoordinated and disjointed marketing plans tend to backfire on sailing schools. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a sailing school, there are no guarantees your efforts will be rewarded. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain sailing schools economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

More Articles on Marketing

These additional resources offer more insights into marketing, sailing schools, and related topics.

Internet Marketing

Magazine Advertising

Selling a Sailing School

Television Advertising Costs


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to sailing schools, and we welcome your feedback, tips, and questions!


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