Marketing Advice By Business Type

Marketing a Sand and Gravel Handling Equipment Business

A profitable sand and gravel handling equipment business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

If you are a business leader who sees marketing as a path to give your sand and gravel handling equipment business a competitive advantage you're not alone.

Great marketing campaigns elevate the status of your sand and gravel handling equipment business and drives the customer acquisition process.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for sand and gravel handling equipment businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy sand and gravel handling equipment businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. These days, sand and gravel handling equipment businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Advertise More Effectively

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for sand and gravel handling equipment businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. These days, sand and gravel handling equipment businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary