December 1, 2020  
 
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Marketing a Sanitation Consultants and Services Business

It's becoming more and more difficult for sanitation consultants and services businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a sanitation consultants and services business willing to adapt its strategy to the demands of the marketplace.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.

In today's marketplace, it simply isn't possible for sanitation consultants and services businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

Customer Awareness

Many of the highest performing sanitation consultants and services businesses identify customer awareness as one of the hallmarks of their success. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.

Bundling

Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how sanitation consultants and services businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

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What challenges have you experienced in marketing your sanitation consultants and services business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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