Marketing Advice By Business Type
Marketing a Science and Nature Store
At Gaebler, we've seen what great marketing can do for a small business. But if you own a science and nature store, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best science and nature stores from companies at the bottom of the food chain.
Ready for some marketing advice that will help you grow your business? High-performing science and nature stores achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for science and nature stores that need to be profitable in a small slice of the market. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Contests
Contests are a time-tested method for promoting a science and nature store. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result science and nature stores invest time and resources to create contests they can count on to achieve desired outcomes.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a science and nature store. Small product details translate into key value propositions which are critical for distinguishing a science and nature store from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
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