June 6, 2020  
 
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Marketing a Screen Printing Business

Marketing a screen printing business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for screen printing business owners and managers.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a screen printing business.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many screen printing businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. Without price matching, if they can locate lower pricing from a competing screen printing business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Product Knowledge

Product knowledge is a fundamental requirement for marketing a screen printing business. Small product details translate into key value propositions which are critical for distinguishing a screen printing business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

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