June 4, 2020  
 
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Marketing a Security Guard and Patrol Services Residential Business

The value and earning capacity of a security guard and patrol services residential business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your security guard and patrol services residential business cut off from the marketplace.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of security guard and patrol services residential businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual security guard and patrol services residential business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of security guard and patrol services residential businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.

Mailings

It makes sense for security guard and patrol services residential businesses to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

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Conversation Board

For security guard and patrol services residential businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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