Looking for the right marketing mix for your seed companies business? That's becoming a common theme these days, especially in this market sector.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. A good marketing firm will help clarify your seed companies business' most important brand characteristics. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. As we continue to experience changes in the seed companies business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
Leveraging Print Ads
Print advertising has been a marketing staple for seed companies businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your seed companies business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
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