The marketing model for a seeds and bulbs business has historically adapted to changes in consumer buying patterns and the market itself.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of seeds and bulbs business marketing success.
There is no substitute for being able to speak convincingly about your products in a seeds and bulbs business. Small product details translate into key value propositions which are critical for distinguishing a seeds and bulbs business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
You've seen the contest concept in action, even if it wasn't used in a seeds and bulbs business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why seeds and bulbs businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. In many seeds and bulbs businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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