For every sewer odor detection business success story, there many more sewer odor detection businesses struggling to survive.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Lone rangers don't survive long in a sewer odor detection business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, sewer odor detection businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many sewer odor detection businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
Given your interest in marketing and in sewer odor detection businesses, you might find these additional resources to be of interest.
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