February 17, 2020  
 
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Marketing a Shelving Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a shelving business, exceptional marketing may well be the determining factor in your long-term survival and success.

Although innovation is important, consistency is critical when you market a shelving business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Purpose in marketing is the key to success in this space. High-performing shelving businesses are intentional about devising and executing winning marketing strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your shelving business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, shelving businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other shelving businesses, it could be a sign that you're out of touch with the marketplace. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.

More Marketing Tips and Related Articles

We would like to share these additional resources with you.

Yellow Pages Advertising

How to Segment Markets

Marketing Budgets

Selling a Shelving Business


Conversation Board

The shelving business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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