November 25, 2020  
 
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Marketing a Ship Cleaning Business

Marketing a ship cleaning business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for ship cleaning business owners and managers.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

These days, most businesses are counting on the fact that their marketing plans will push them ahead of their competitors and deliver the best possible market share. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your ship cleaning business at the top of the heap.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading ship cleaning businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another ship cleaning business, potential clients will abandon your brand in droves. So whether you like it or not, pricing is a necessary element of your overall marketing strategy. If your business isn't prepared to match standard price points, you'll need to adjust your business model and pricing structure to accommodate the rates that are being charged by other ship cleaning businesses in your area.

Do We Really Need A Logo?

Having a strong logo for a ship cleaning business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in ship cleaning businesses, you might find these additional resources to be of interest.

Marketing Strategy Examples

Radio Advertising Rates

Selling a Ship Cleaning Business

Unique Selling Positions


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Interested in learning more about what it takes to market a ship cleaning business? We invite you to send us your questions and feedback!


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