August 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Shipyard

There is little room for error in marketing a shipyard in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

In the current economic climate, one thing separates thriving shipyards from the rest of the pack.

With a little luck and lot of hard work, any shipyard can achieve greater marketing dominance through strategic marketing and robust value messaging

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for shipyard advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, shipyard operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Email Campaigns

How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many shipyards, the hardest part of an email campaign is gathering the email addresses of likely customers. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.

Technological Expertise

The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. One of the things that needs to be considered by shipyards tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

More Marketing Tips and Related Articles

Given your interest in marketing and in shipyards, you might find these additional resources to be of interest.

Radio Advertising Rates

Selling a Shipyard

Getting a Toll Free Number

Magazine Advertising


Conversation Board

The shipyard industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Shipyard?

For tips on how to start a shipyard, here are some more appropriate better resources for you:

How to Start a Shipyards Business

Sell to Shipyards?

If you consider shipyards to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Shipyards

Mailing Lists for Shipyards

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary