In the current economic climate, one thing separates thriving shipyards from the rest of the pack.
With a little luck and lot of hard work, any shipyard can achieve greater marketing dominance through strategic marketing and robust value messaging
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for shipyard advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, shipyard operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many shipyards, the hardest part of an email campaign is gathering the email addresses of likely customers. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. One of the things that needs to be considered by shipyards tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.
Given your interest in marketing and in shipyards, you might find these additional resources to be of interest.
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