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Marketing a Shoes Wholesale and Manufacturers Business

Looking for innovative ways to market a shoes wholesale and manufacturers business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

In the current economic climate, one thing separates thriving shoes wholesale and manufacturers businesses from companies at the bottom of the food chain.

In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any shoes wholesale and manufacturers business owner who is willing to learn what it takes to promote their business.

Industry Resources

Lone rangers don't survive long in a shoes wholesale and manufacturers business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Mailings

At some point, your shoes wholesale and manufacturers business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Loss Leaders

Like many businesses, shoes wholesale and manufacturers businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For the majority of shoes wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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