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Marketing a Sign Language and Lip Reading School

The key to success in marketing a sign language and lip reading school is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

Great marketing translates into higher visibility and a larger customer base. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your sign language and lip reading school at the top of the heap.

ROI

Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your sign language and lip reading school.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other sign language and lip reading schools, you may not have all of the information you need to make an informed marketing decision. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a sign language and lip reading school, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

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