Resources for Entrepreneurs

Marketing Advice By Business Type

Marketing a Skating Equipment and Supplies Wholesale Business

It's becoming more and more difficult for skating equipment and supplies wholesale businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Wondering how to market your skating equipment and supplies wholesale business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other skating equipment and supplies wholesale businesses utilize in the marketplace.

ROI

Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your skating equipment and supplies wholesale business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for skating equipment and supplies wholesale businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Do We Really Need A Logo?

Having a strong logo for a skating equipment and supplies wholesale business makes an enormous difference in your company's promotional impact. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary