We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable small appliances wholesale and manufacturers businesses leave no stone unturned when it comes to marketing strategy. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Event and team sponsorships are a proven method for raising the public profile of small appliances wholesale and manufacturers businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual small appliances wholesale and manufacturers business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other small appliances wholesale and manufacturers businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many small appliances wholesale and manufacturers businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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