April 4, 2020  
 
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Marketing a Smoked and Dried Fish and Seafood Business

Looking for innovative ways to market a smoked and dried fish and seafood business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

Today's small businesses operate in a dynamic sales and marketing environment. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Hiring A Marketing Firm

Sooner or later, most smoked and dried fish and seafood business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Once you decide to hire a professional marketing firm for your smoked and dried fish and seafood business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Niche Marketing

Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of smoked and dried fish and seafood businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.

Directories

There are many different kinds of directories in which to list a smoked and dried fish and seafood business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing smoked and dried fish and seafood businesses to both broad and targeted customer bases. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a smoked and dried fish and seafood business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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