Marketing Advice By Business Type
Marketing a Social and Human Services Organizations Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a social and human services organizations business, exceptional marketing may well be the determining factor in your long-term survival and success.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. However, great marketing strategies share a common characteristic.
Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
Directories
Directories are a common tool for finding a social and human services organizations business. Directory selection is often dictated by the market when promoting social and human services organizations businesses to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly social and human services organizations businesses trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by social and human services organizations businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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