February 23, 2020  
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Marketing a Souvenir and Novelty Shops Business

Small and medium size souvenir and novelty shops businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A single characteristic divides today's best souvenir and novelty shops businesses from the ones that are struggling to keep the doors open.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of souvenir and novelty shops business market leadership.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a souvenir and novelty shops business. Small product details translate into key value propositions which are critical for distinguishing a souvenir and novelty shops business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Leveraging Print Ads

Print advertising has been a marketing staple for souvenir and novelty shops businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your souvenir and novelty shops business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most souvenir and novelty shops businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

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What challenges have you experienced in marketing your souvenir and novelty shops business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.

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Ready to Start Your Own Souvenir & Novelty Shops Business?

For tips on how to start a souvenir and novelty shops business, here are some more appropriate better resources for you:

How to Start a Souvenir & Novelty Shops Business

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