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Marketing a Speech and Hearing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a speech and hearing business, exceptional marketing may well be the determining factor in your long-term survival and success.

A single characteristic divides today's best speech and hearing businesses from companies at the bottom of the food chain.

But by creating a strong marketing strategy, you undergird your connection to your base. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your speech and hearing business's planning process.

ROI

Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your speech and hearing business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other speech and hearing businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a speech and hearing business marketing professional, you can use that to your advantage. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a speech and hearing business when they are in the vicinity.

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