Marketing Advice By Business Type
Marketing a Spray Painting and Finishing Business
Trying to market a spray painting and finishing business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a spray painting and finishing business in the winners' column.
Bundling
These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most spray painting and finishing businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Resources are limited and most spray painting and finishing businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. However, measuring the amount of influence your brand has in the marketplace can be trickier. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your spray painting and finishing business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
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