Marketing Advice By Business Type
Marketing a Staff Leasing Services Business
Trying to market a staff leasing services business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
For every staff leasing services business winner, there many more staff leasing services businesses that fail to reach sales and revenue targets.
What to know the characteristics that distinguish leading staff leasing services businesses from other businesses in the industry? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain staff leasing services businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing staff leasing services business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
Promotional Calendars
Uncoordinated and disjointed marketing plans tend to backfire on staff leasing services businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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