June 4, 2020  
 
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Marketing a Stairs and Stairway Builders Business

A profitable stairs and stairway builders business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Still looking for a way to effectively market your stairs and stairway builders business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your stairs and stairway builders business in the winners' column.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your stairs and stairway builders business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of stairs and stairway builders businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Market Segmentation

In today's environment, it's impossible to market a stairs and stairway builders business to every possible buyer. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your stairs and stairway builders business market agenda.

More Articles on Marketing

Given your interest in marketing and in stairs and stairway builders businesses, you might find these additional resources to be of interest.

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Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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