We recognize that the best statistical services business owners tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Owners of statistical services businesses can't afford to invest large sums of money in untested strategies or first-time marketers. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
Discounts drive purchasing decisions, and statistical services business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the statistical services business sector, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.
Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your statistical services business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
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