Marketing Advice By Business Type
Marketing a Stock Quotation Services Business
The value and earning capacity of a stock quotation services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Wondering how to market your stock quotation services business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain stock quotation services businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Promotional Calendars
Sloppy marketing programs have no place in growing stock quotation services businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
Viral Marketing
Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a stock quotation services business, there are no guarantees your efforts will be rewarded. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Share this article
Additional Resources for Entrepreneurs