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Marketing a Stoneware Retail Business

The key to success in marketing a stoneware retail business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Great stoneware retail business entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Great marketing campaigns elevate the status of your stoneware retail business using a carefully crafted mix of techniques and tactics.

Industry Resources

Lone rangers don't survive long in a stoneware retail business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.

Directories

Directories are a common tool for finding a stoneware retail business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting stoneware retail businesses to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Marketing Collateral

Every piece of collateral your stoneware retail business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your stoneware retail business's investment in collateral will be pointless.

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