February 19, 2020  
 
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Marketing a Street Lighting Contractors Business

The key to success in marketing a street lighting contractors business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any street lighting contractors business willing to adapt its strategy to the demands of the marketplace.

Discounts

Most consumers respond positively to discounts whether they are perceived or real; street lighting contractors business shoppers treat value as an invitation to buy. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the street lighting contractors business sector, it's essential to make sure the discounts you offer are legitimate. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other street lighting contractors businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced street lighting contractors businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in street lighting contractors businesses, you might find these additional resources to be of interest.

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Yellow Pages Advertising


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For those who want to open a street lighting contractors business, these resources provide helpful advice:

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