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Marketing a Stretch and Shrink Film Business

Promotional tactics for stretch and shrink film businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

If you're hoping to leverage marketing to give your stretch and shrink film business a competitive advantage you're not alone.

Some marketing concepts are just common sense. But to achieve your goals, there are some other things you'll also need to learn about marketing a stretch and shrink film business.

Promotional Calendars

Sloppy marketing programs have no place in growing stretch and shrink film businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Coupons

Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in stretch and shrink film business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, stretch and shrink film business operations leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of stretch and shrink film businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

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