Marketing Advice By Business Type
Marketing a Stucco Wholesale and Manufacturers Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a stucco wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Multichannel Marketing Strategies
There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
In today's marketplace, it simply isn't possible for stucco wholesale and manufacturers businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, stucco wholesale and manufacturers businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Do We Really Need A Logo?
Having a strong logo for a stucco wholesale and manufacturers business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
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