Marketing Advice By Business Type
Marketing a Stucco and Exterior Coating Contractors Business
The task of promoting a stucco and exterior coating contractors business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Marketing a stucco and exterior coating contractors business is an unforgiving exercise, full of hurdles and hidden challenges.
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Industry Resources
Lone rangers don't survive long in a stucco and exterior coating contractors business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for stucco and exterior coating contractors business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, stucco and exterior coating contractors business marketers leverage couponing to entice first-time customers to make initial contact with the brand. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many stucco and exterior coating contractors businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any stucco and exterior coating contractors business interested in controlling negative messages. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
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