Marketing Advice By Business Type
Marketing a Surfing Instruction Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a surfing instruction business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing a surfing instruction business can be challenging, especially for business owners who lack a marketing background.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Contests are a time-tested method for promoting a surfing instruction business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why surfing instruction businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Lone rangers don't survive long in a surfing instruction business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading surfing instruction businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
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