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Marketing a Swimming Pools Consulting and Design Business

It's becoming more and more difficult for swimming pools consulting and design businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

The marketing model for a swimming pools consulting and design business has changed dramatically over the past twenty years.

Top performers habitually integrate sound marketing concepts with market demands.

Why Branding Matters

Think of branding as a consumer shortcut. Since the average consumer doesn't have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust. Whether you know it or not, your swimming pools consulting and design business possesses brand value. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a swimming pools consulting and design business owner, you can use that to your advantage. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a swimming pools consulting and design business in their immediate area.

Managing Negative Publicity

A certain amount of negative publicity is a given for most swimming pools consulting and design businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy swimming pools consulting and design businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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