Marketing Advice By Business Type
Marketing a Syrups Retail Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a syrups retail business, exceptional marketing may well be the determining factor in your long-term survival and success.
Wondering how to market your syrups retail business? It's hard to get your messages heard through the industry's noise.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a syrups retail business willing to adapt its strategy to the demands of the marketplace.
Loss Leaders
The majority of syrups retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For syrups retail businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
ROI
Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your syrups retail business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Customer Awareness
Many of the highest performing syrups retail businesses identify customer awareness as one of the hallmarks of their success. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
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