August 11, 2020  
 
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Marketing a Tax Law Firm

At Gaebler, we've seen what great marketing can do for a small business. But if you own a tax law firm, exceptional marketing may well be the determining factor in your long-term survival and success.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a tax law firm.

Do We Really Need A Logo?

Logo development in a tax law firm is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Contests

You've seen the contest concept in action, even if it wasn't used in a tax law firm. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result tax law firms invest time and resources to create contests they can count on to achieve desired outcomes.

Promotional Calendars

Sloppy marketing programs have no place in growing tax law firms. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

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Given your interest in marketing and in tax law firms, you might find these additional resources to be of interest.

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It's hard to cover all there is to know about marketing tax law firms in a single article. If you have any additional comments or questions, please let us know. We welcome all comments, tips and questions!


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