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How to Improve Business Marketing

Marketing a Textile and Apparel Fasteners Business

The value and earning capacity of a textile and apparel fasteners business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

For every textile and apparel fasteners business success story, there are a dozen other textile and apparel fasteners businesses that fail to reach sales and revenue targets.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of textile and apparel fasteners businesses can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most textile and apparel fasteners businesses can leverage bundling to improve sales and attract new customers to the brand. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

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