May 29, 2020  
 
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Marketing a Tool Boxes and Tool Holders Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a tool boxes and tool holders business, exceptional marketing may well be the determining factor in your long-term survival and success.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any tool boxes and tool holders business willing to adapt its strategy to the demands of the marketplace.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your tool boxes and tool holders business must be an exceptional website. A shoddy, thrown-together website is a net loss for your organization. To compete online, your website has to contain features and design elements that encourage visitors to drill deeper and incorporate the site into their online routines. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Do We Really Need A Logo?

Having a strong logo for a tool boxes and tool holders business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your tool boxes and tool holders business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

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