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Marketing a Tool and Utility Sheds Business

Marketing a tool and utility sheds business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Marketing a tool and utility sheds business can be challenging, especially for business owners who lack a marketing background.

What to know the characteristics that distinguish leading tool and utility sheds businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented tool and utility sheds businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. When you're marketing a tool and utility sheds business, there are no guarantees your efforts will be rewarded. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

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