How to Improve Business Marketing

Marketing a Toy Manufacturers' Equipment and Supplies Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a toy manufacturers' equipment and supplies business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is much more than classified ads, business cards, and brochures.

So what separates the best toy manufacturers' equipment and supplies businesses from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a toy manufacturers' equipment and supplies business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your toy manufacturers' equipment and supplies business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not toy manufacturers' equipment and supplies businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, toy manufacturers' equipment and supplies businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.

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