How to Improve Business Marketing

Marketing a Trailer Equipment and Parts Wholesale and Manufacturers Business

Small and medium size trailer equipment and parts wholesale and manufacturers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

If you're hoping to leverage marketing to give your trailer equipment and parts wholesale and manufacturers business a competitive advantage you're not alone.

Top performers habitually integrate sound marketing concepts with market demands.

Loss Leaders

The majority of trailer equipment and parts wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of trailer equipment and parts wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Cost Tracking

The economy is a constant concern for people who own a trailer equipment and parts wholesale and manufacturers business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a trailer equipment and parts wholesale and manufacturers business, it's worthwhile to invest in strategies to promote brand conversations. Businesses that target brand discussions need to be active partners in dialogue. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary