How to Improve Business Marketing

Marketing a Transplant Surgery Practice

Trying to market a transplant surgery practice? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Great transplant surgery practice owners tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Marketing increases the brand footprint of a transplant surgery practice using a carefully crafted mix of techniques and tactics.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly transplant surgery practices trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a transplant surgery practice. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your transplant surgery practice in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a transplant surgery practice marketer, you can use that to your advantage. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a transplant surgery practice that is closest to their present location.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary