How to Improve Business Marketing
Marketing a Transportation Contract Services Business
Marketing plays a central role in any company. But when it comes to a transportation contract services business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Need to improve the effectiveness of your marketing channels for your transportation contract services business? That's becoming a common theme these days, especially in this market sector.
So what separates the best transportation contract services businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. These days, transportation contract services businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a transportation contract services business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Promotional Calendars
Sloppy marketing programs have no place in growing transportation contract services businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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