September 26, 2020  
 
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Marketing a Tugboats and Towing Business

Promotional tactics for tugboats and towing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best tugboats and towing businesses from the rest of the pack.

What to know the characteristics that distinguish leading tugboats and towing businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. As a tugboats and towing business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a tugboats and towing business in their immediate area.

Marketing Collateral

Every piece of collateral your tugboats and towing business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your tugboats and towing business's investment in collateral will be pointless.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every tugboats and towing business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

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