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Niche Marketing Tactics

Marketing a United Church of Christ Church

The value and earning capacity of a United Of Christ church largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways United churches of Christ churches may be able to increase the impact of their marketing tactics. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, United churches of Christ churches often choose to consult with professional marketers for assessment tools and strategic insights.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a United Of Christ church, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your United Of Christ church is to create a high-quality business website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.

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