Niche Marketing Tactics
Marketing a Used Bicycle Shop
You're heavily invested in the success of your used bicycle shop and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Still looking for a way to effectively market your used bicycle shop? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by used bicycle shop tends to be a search for news to leverage technology to scale up the organization's promotional firepower. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.
Geolocational Marketing
Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. If you are a used bicycle shop owner, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a used bicycle shop in their immediate area.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your used bicycle shop a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Share this article
Additional Resources for Entrepreneurs